Movie studios launch Epix, 720p streaming service for films
June 8th, 2009
Three major movie studios are about to try an interesting experiment. They are launching a new TV network called Epix that will show their own recent films in HD, but they’re going a step beyond by bundling it with an online, on-demand service that offers HD streaming of the same films over the Internet. Think of it like Hulu for movies that aren’t yet out on DVD. Oh—and did we mention that the service will have no advertising and won’t appear on your cable bill?
A new business model
The music industry was never much good at being a digital retailer—anyone remember MusicNet and Pressplay?—but TV networks and movie studios now seem to think they have learned the lessons of the past.
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